Bisleri Limonata’s new ‘Let Loose’ campaign encourages young people not to apologize and speak freely

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NNA |
Updated:
September 29, 2022 7:12 p.m. STI

Bombay (Maharashtra) [India], September 29 (ANI/NewsSee): In today’s world, where there is access to multiple platforms, young people are breaking stereotypes by creating a niche for themselves. Advancing this trend, Bisleri International Pvt. ltd. unveils its new campaign, ‘Let Loose’, featuring Bisleri Limonata, the ultimate lemon mint cooler. Bisleri Limonata is a tangy makeover of the traditional soda with fresh lime with a hint of mint. The effervescent brand is synonymous with breaking monotony and bringing surprise. Through her ‘Let Loose’ campaign, Bisleri Limonata encourages everyone to express their individuality and not feel constrained by social norms and trends. It invites young people to break free and have fun along the way.
Filmed in the scenic Himalayas, the light-hearted TVC features a fun and playful exchange between a young Himachali girl and a group of boys. It shows how joyful it can be to sip the lime and mint cooler, be spontaneous and surprise others. The “Let Loose” campaign encourages people to be unconventional and express themselves as they really are.
Commenting on the brand campaign, Tushar Malhotra, Head of Marketing, Bisleri International Pvt. Ltd., said, “For over 50 years, Bisleri International has built trust with consumers. And, to carry that legacy forward, the new Bisleri Limonata campaign will focus on quirky, youth-oriented conversations that bring out the spirit of being yourself. Bisleri Limonata reflects the pulse of ever-changing young people who speak their mind and are true to themselves. Through this campaign, we’re encouraging today’s Gen-Z to be authentic themselves as they refresh themselves with every sip.
Anuraag Khandelwal, CCO, India, 82.5 Communications, said, “India today is full of talent. I see young people today from different strata expressing themselves through reels and videos on different platforms. in a way their previous generations couldn’t even imagine. We’ve captured the spirit of this ethos in two words – Let Loose. In a category where codes are all about cooling off, Let Loose opens up a wide canvas for Bisleri Limonata to continue to create a distinctive storytelling and possess an ambitious attitude that is defined by spontaneity and unabashed fun.”
The new campaign will be amplified through a 360-degree marketing approach and leveraged across multiple touchpoints, including TV, digital, print and activations.

Link to TVC: youtu.be/1UmCuY0G9Go
With a heritage of over 50 years, Bisleri International Pvt. ltd. has become one of the largest premium beverage companies in India. As the manufacturer of the country’s best-selling mineral water in India, Bisleri follows a rigorous method of a 10-step purification process and 114 quality tests, which is true to its promise to provide customers with a safe, pure and healthy mineral.
Bisleri International has a strong presence with 133 operational factories and a strong distribution network of nearly 4,000 distributors and 5,000 distribution trucks across India and neighboring countries. It offers a range of premium drinks produced for all occasions. Whether it’s the promise of goodness, trust and purity with Bisleri Mineral Water, a daily dose of health with Vedica Himalayan Spring Water, or fun refreshment with a diverse range of drinks available in many flavors – Limonata (mint lime cooler), Spyci (Masala with fizz), Fonzo (Mango with fizz). Bisleri products are also available on the e-commerce platform – [email protected] This one-stop-shop platform was designed to reassure customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.
Bisleri International’s growth in India has been driven by its vision to be a leader in the premium beverage category through sustained efforts undertaken to help the community and protect the environment. Bisleri International’s core values ​​are to generate growth and embed sustainability by being responsible in all aspects of the business.
For more information about Bisleri International, our people, our brands and our OSR initiatives, visit www.bisleri.com.
This story was provided by NewsSee. ANI shall in no way be responsible for the content of this article. (ANI/NewsView)

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