GAMURS will leverage the financing to accelerate its rapid growth strategy and expansion into adjacent markets. Founded by Riad Chikhani in 2014, GAMURS quickly grew to become one of the largest media networks in the industry, with 55 million monthly active users across its portfolio of 16 major digital publications spanning esports, gaming and entertainment.
“We are extremely proud to have the support of Elysian Park Ventures, Cerro Capital and all of our amazing investors,” said Riad Chikhani Founder and CEO of GAMURS . “The round not only presents a new injection of growth capital, but provides the opportunity to collaborate with strategically aligned investors who will actively add value in our journey to redefine gaming and entertainment media.”
The company’s organic growth profile has been amplified by acquiring small, underdeveloped digital media platforms and providing them with the tools, resources and global platform they need to scale with purpose. With the company already profitable, the funds from this increase will primarily be used for new acquisition opportunities as it continues to view these investments as essential to its business model. From July 2022 GAMURS’ turnover increased by 158% compared to the previous year and its EBITDA more than doubled.
“At Cerro Capital, we see GAMURS as the driving force in consolidating an incredibly fragmented ecosystem of esports and gaming media. Through a number of M&A transactions to date, we have seen that they are incredibly adept at identifying targets, executing a seamless onboarding process, and driving near-immediate audience and revenue growth in a cost-effective manner,” said Ashish Patel co-founder and managing partner of Cerro Capital . “We have always been impressed with the CEO At Riad Chikhani discipline and leadership in operating the organization profitably – a rare feat in today’s digital media environment – while being under-monetized from an advertising perspective.”
According Grand View Search , the global esports market is expected to grow at a CAGR of 21.9% through 2030, with factors influencing the growth of the market including an increase in game live streaming, an increase in the reach of audience and infrastructure for league tournaments, among others. Since its inception, GAMURS has been at the forefront of identifying authentic and authoritative voices in the space, including its flagship brand, Dot Esports and Gamepur. The market presents a unique opportunity for GAMURS to continue to grow in terms of organic reach, and it plans to expand its monetization strategy to amplify its performance and revenue across its entire brand portfolio.
In addition to its extensive media portfolio, GAMURS supports brands looking to reach its large esports and gaming audience – primarily 18-34 year olds (64%) with more than half of its representation based in the US (52%). GAMURS’ service offerings include strategic sponsorships, digital media buying, bespoke content creation and campaign solutions, product partnerships, and more. GAMURS has created innovative campaigns with major global brands such as McDonald’s, Red Bull Nintendo, Intel, etc
“Our mission at Elysian Park Ventures is to invest in companies that will have a profound impact on the world of sport,” said Nikhil Bahel managing partner of Elysian Park Ventures. “GAMURS has quickly squeezed into the emerging esports market with a sustainable business model and a remarkably focused and passionate founder at Riad. We are excited to support the company as it continues to grow and showcase more of opportunities for consumers and advertisers.”
“As investors in media, sports and games, Powerhouse believes companies can create enduring competitive advantages and lasting success through a focused lens,” said Ian Doody co-founder and managing partner of Powerhouse Capital. “GAMURS has established itself as a market-leading platform serving an audience of 55 million active users across the gaming, esports and entertainment industry, which itself is experiencing tremendous global growth. Powerhouse couldn’t be more excited to partner with GAMURS Group, Riad and the rest of the team as the company continues to grow, execute new revenue streams and grow its presence. in the gaming ecosystem.”
GAMURS Group’s extensive gaming and entertainment network reaches 55 million monthly users through its banner group. Its media portfolio includes Dot Esports, the world’s leading destination for competitive gaming news, Gamepur, a rapidly growing voice in gaming journalism, Pro Game Guides, with in-depth guides for all gaming genres and devices, TouchTapPlay , a premier destination for mobile gaming. news and guides, We Got This Covered, a high-profile entertainment news site, and The Mary Sue, the geeky girl’s guide to the world of entertainment, and others.
About Elysian Park Ventures
Elysian Park Ventures is a private investment firm created by the Los Angeles Dodgers ownership group that partners with exceptional entrepreneurs operating at the intersection of sports, technology and entertainment. Situated at Los Angeles , New York and London , Elysian Park invests across stages, from seed to growth, and also provides entrepreneurs with strategic, operational, and management resources through Global Sports Venture Studio, Trailblazer Venture Studio, and Robin, among others. Learn more at elysianpark.ventures.
About Cerro Capital
Cerro Capital, a global sports investment firm, has launched a growth equity fund investing in the future of sports. Founded in 2021, by a team of principal investors and operators with decades of global experience, deep industry relationships and access to premium deal flow, the fund aims to be the leading growth capital investor for Sports IP & Technology – a specialist but significantly large influential global industry reaching massive adjacent markets.
About Powerhouse Capital
Powerhouse Capital is a Los Angeles venture capital fund exclusively dedicated to global technology investment opportunities in media, entertainment, sports and games. Powerhouse focuses on investing in the four pillars of media: Sight (Visual), Sound (Audio), Play (Games) and Live (Experiences). The Powerhouse team has invested in technology-focused media companies such as MasterClass, Wondery (acquired by Amazon), The Athletic (acquired by NY Times), Epic! Kids (acquired by Byju’s), Scopely and Calm.
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SOURCE GAMURS Group