Dallas Stars Acquires Youth Sports Complex, Plans to Build Its Own Multi-Sports Facility

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As part of the Dallas Stars’ new multi-sport facilities management initiative, the franchise has acquired The MAC, a 38,000 square foot property in Lewisville. The team also plans to build a 90,000 square foot multi-sport facility at Farmers Branch.

With eight youth rinks in operation throughout North Texas, the Stars have already established a significant youth sports footprint. But Stars CEO Brad Alberts says to grow this business, scale is the only way to do it.

Brad Albert

“The main revenue driver for youth sports facilities is parent fees,” says Alberts. “And there is a cap on the contributions parents are willing to pay. To increase in percentage, on an annual basis, would have been difficult if we stuck to our rinks. So, the way we seek to grow our youth sports business is through the accumulation of multi-sport facilities. The second main revenue driver of this business is sponsorship activations in and around these buildings. »

In late October, the City of Farmers Branch and the Dallas Stars agreed to a 25-year ground lease and finalized plans to build a multi-sport facility, which will house 16 volleyball courts and eight basketball courts. . Naming rights for the building belong to Stars, but details are not finalized.

“There is a huge need for basketball and volleyball facilities throughout North Texas,” Alberts said.

Farmers Branch will use previously approved city-issued bonds to build the complex. The new building will be adjacent to the Children’s Health StarCenter in the Farmers Branch along the Interstate 35-E service road, south of Pike Street. The Stars plan to open the facility in January 2023 and expect it to be completed by December 2023.

The management of the Cité des Fermiers expects around 900,000 visitors to visit the new multi-sports site each year.

For the MAC, which has eight regulation USA Volleyball courts, four NBA-regulated hardwood basketball courts, a full concession stand and food court, Alberts says the facility will be rebranded under the Dallas brand. stars.

“It’s a great long-term asset for us. This will allow us to increase our revenues and our profitability,” he said.

As part of the acquisition and construction of Farmers Branch, the Stars purchased DFW’s largest youth volleyball organization – Texas Advantage Volleyball – as well as the 14-team Attack Volleyball Club organization. The two clubs will merge as Texas Advantage Volleyball and will play their matches at the MAC and the new Farmers Branch facilities when built. Alberts says he doesn’t expect to buy youth basketball organizations.

No major renovations are planned for the MAC.

Alberts says his team is also considering the potential purchase of an outdoor sports facility, but makes no promises on the purchase. “I’m not aiming to build a monopoly in youth sports,” he said. “But I have a vision of where I want to take this division financially, and as long as we continue to take advantage of smart opportunities, it will be an important part of our business.”

Author

Ben Swanger

Ben Swanger is the associate editor of CEOthe business title of Magazine D. Ben manages the Dallas 500

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