Clichy – L’Oreal celebrates the 30th anniversary of its international competition Brandstorm by revealing the 27 young people whose beauty projects have beaten thousands of entries from around the world, propelling them to the 2022 final. In total, nine teams of three representing Argentina, FranceGermany-Austria, India, Indonesia, Italy, Mexico, The Philippines and United States have qualified for the final, which will see them present their high-potential beauty projects to L’Oreal Executive Jury, comprising members of the L’Oreal Group executive committee and technological partner of Brandstorm, Selling power. After final judging, three winning teams will be selected and offered a coveted three-month entrepreneurial internship at L’Oreal Group world headquarters at Paris.
Now in its 30th year, Brandstorm 2022 has garnered record attendance, with over 83,000 young people from 65 countries registering, as well as official certification by EFMD Global as an e-learning course. The nine finalist teams were selected after 20 weeks of intense competition at local and international level. The three winning teams will go on to develop Inclusion, Green and Tech projects with the support of L’Orealwhile gaining invaluable business experience at the headquarters of one of the world’s most beloved brands.
“At L’Oréal, we are passionate about nurturing the dreams of young beauty innovators who know first-hand what today’s youth want and expect from beauty brands. L’Oreal Brandstorm is their opportunity to bring their ideas to life, receive advice and feedback, and co-create innovations with the greatest potential for good,” said Jean-Claude Le Grand, L’Oreal Responsible for human relations. “L’Oréal Brandstorm offers local mentorship and behind-the-scenes experience on a truly global scale, setting candidates on the path to achieving their entrepreneurial ambitions or securing a role in our industry. We are proud of all of our Brandstorm 2022 participants, made possible in large part by Selling power technology, which makes L’Oréal Brandstorm a top-notch e-learning and community-building experience, as well as an exciting competition.
Since 1992, L’Oréal Brandstorm has brought together over 600,000 attendees, providing students and young entrepreneurs with a platform to showcase their creativity and innovation to a global audience of industry experts, enthusiasts and potential employers. beauty industry. This year, in the spirit of inclusion and in line with its charter as the only contest of its type focused on youth employability, Brandstorm has opened up to all young people under the age of 30, including those currently not enrolled in higher education.
The theme of this year’s competition, “Disrupt Beauty 2030”, invites participants to imagine scalable and sustainable solutions for the Inclusion, Green and Tech beauty categories, enabling teams to have a lasting impact that will be felt throughout the world. ‘coming. For the first time, L’Oreal collaborates with Selling power, the global leader in customer relationship management (CRM), to enhance the experience of Brandstorm participants with access to e-learning through the MyTrailhead platform and the creation of virtual communities through Slack. In a year of firsts, Brandstorm also achieved the EOCCS certification, as confirmation of the high quality of the L’Oréal Brandstorm experience and its systematic approach to e-learning and learner engagement.
“We are delighted to support L’Oréal Brandstorm as a strategic technology partner, integrating e-learning into the overall experience and co-developing content for the digital masterclasses offered to finalists,” said Alexandre Dayon, Salesforce Advisory Board President. “It is also a great privilege to be able to coach and mentor these bright young minds who embrace technology, understand its potential naturally and are so excited to use it for good.”
For more than 110 years, L’Oreal, the world’s leading beauty company, is dedicated to one thing only: meeting the beauty aspirations of consumers around the world. Our purpose, to create beauty that moves the world, defines our approach to beauty as inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 35 international brands and our ambitious sustainability commitments in our L’Oreal for the Future, we offer everyone in the world the best in terms of quality, efficiency, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality.
With 85,400 committed employees, a balanced geographical presence and sales across all distribution networks (e-commerce, mass distribution, department stores, pharmacies, hair salons, brands and travel retail), the Group achieved in 2021 a turnover of €32.28 billion. With 20 research centers in 11 countries around the world and a dedicated research and innovation team of over 4,000 scientists and 3,000 technology professionals, L’Oreal focuses on inventing the future of beauty and becoming a beauty tech powerhouse.
More information on https://www.loreal.com/fr/mediaroom
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