P&G and its brands launch Capitanes del Futuro, a free leadership initiative for Hispanic youth


P&G Gillette, Always, Crest and Oral-B Brands Bolster Efforts to Support Hispanic Community Progress with Workshops, Live and Virtual Events and Playful Learning

Alliance with Major League Soccer, Hispanic Star, and other partners paves the way for long-term impact by facilitating access to role models, scholarships, mentorships, and more.

This new program is the latest example of P&G’s longstanding commitment to America’s Hispanic community and its deep belief that Hispanic progress is America’s advantage.

CINCINNATI, September 22, 2022 /PRNewswire/ — To reinforce their longstanding commitment to the Hispanic community and deep support, trusted P&G brands such as Gillette, Always, Crest and Oral-B are joining forces with Major League Soccer, Hispanic Star and other stakeholders in the football ecosystem to launch Capitanes del Futuro, a unique program that harnesses the passion for football to prepare the next generation of Hispanic leaders. Helping boys and girls ages 12-18 embrace their Hispanic values ​​as a superpower, Capitanes del Futuro will provide students with free access to models, resources, tools and skills to open their minds, build their confidence and overcome structural problems. obstacles often encountered along the path to higher education.

Check out the full interactive multi-channel press release here: https://www.multivu.com/players/English/9087651-procter-gamble-launch-capitanes-del-futuro-free-hispanic-youth-leadership-initiative/

Parents, teachers, coaches and other mentors are encouraged to enroll Hispanic youth in the free Capitanes del Futuro program at: https://hispanicstar.org/capitanes. Enrollment grants students access to inspiring educational videos and a multi-year curriculum comprised of physical and digital courses designed to develop promising young Hispanic students into America’s future leaders. Active participation in the program will also unlock access to scholarships, apprenticeships, internships and more.

“Capitanes del Futuro is another way for us to spur the progress of Hispanic communities and equip young people with the tools and resources to become America’s future leaders,” said Marc PrichardChief Mark Officer at Procter & Gamble. “Despite strong progress in high school graduation rates, only 56% of Hispanic students in the United States enroll in college, and more than half of them do not graduate. degree. These rates are significantly lower than their white counterparts and illustrate the importance of this broad mission. . We invite other actors from the public and private sectors to join the Capitanes del Futuro collaborative effort.”

Tapping into Hispanic youth’s passion for soccer

Many young Hispanics don’t realize that for every MLS player on the pitch, there are 10-15 people behind the scenes, and those people represent exciting career opportunities. In partnership with Hispanic Star and six MLS clubs – Inter Miami CF, FC Cincinnati, Austin FC, Los Angeles Galaxy, New England Revolution and, most recently, New York City FC – more than 150 young Hispanics have already attended immersive Capitanes events del Futuro at MLS Stadiums and Training Centers. Young Hispanics across the country from marginalized neighborhoods were inspired by the wide range of career opportunities through workshops led by MLS club staff.

These workshops, which provide behind-the-scenes insights into the club’s social media, marketing, matchday operations, business management, community relations, technical and other services, were all filmed and will be available on the Capitanes del Futuro website and app. Along with the workshop videos, the Capitanes del Futuro digital library also includes inspirational videos in which legendary sportscaster Fernando “El Presidente” Fiore interviews top MLS players who share stories about their mentors and role models, including stories that have never been shared before.

“Major League Soccer is proud to partner with Gillette, Always and other P&G brands on Capitanes del Futuro,” said JoAnn Neale, President and Chief Administrative Officer of MLS. “MLS and our clubs have always believed in the power of our sport and our league to accelerate progress in Hispanic communities not just where we play our games, but everywhere. North America. We are excited to work with P&G to inspire and empower the next generation of Hispanic leaders.”

Expose Hispanic students to exciting opportunities in the football ecosystem

In addition to inspiring MLS content and resources, P&G also connects these students with other leading players in the football ecosystem. For example, TelevisaUnivision is joining as a lead media partner and will produce virtual masterclasses to introduce students to different professional disciplines through their various media properties. TelevisaUnivision will also work closely with P&G and Hispanic Star to develop other specific programs and plans to offer internships to some of the most committed students in the Capitanes del Futuro program. P&G is very grateful for the support of TelevisaUnivision and invites other partners to join the effort.

There are already half a dozen videos available on the website, with more to be added in the coming weeks. P&G will also launch an app that includes fun learning tools and additional resources for students. Parents, teachers, coaches and other mentors are encouraged to enroll Hispanic youth in the free Capitanes del Futuro program at: https://hispanicstar.org/capitanes.

P&G’s longstanding commitment to the Hispanic community

The Capitanes del Futuro program is the latest extension of P&G’s long-standing commitment to empowering Hispanic communities. In 2021, P&G launched “Propelling Progress” – a multifaceted effort to accelerate the progress of Hispanic communities across the United States in partnership with the Hispanic Star of the We Are All Human Foundation, a platform to provide the Hispanic community with access to better education , better health, better jobs and gender equality. Throughout the COVID-19 pandemic, P&G has partnered with Hispanic Star to distribute more than 1,000 pallets of essentials to more than 150,000 Hispanic families in need across the country.

P&G and its brands continue to partner with Hispanic Star and other organizations to raise awareness of healthy habits and improve representation in the healthcare industry. Over the past two years, Always, Tampax, Vicks, Crest, and Oral-B have partnered with Hispanic Star to provide scholarships to more than 70 Hispanic nurses and dental hygienists. Oral-B and Crest also provide oral health care education and screening to Hispanic children in underserved communities as part of their Closing America’s Smile Gap initiative.

Beyond Capitanes del Futuro, P&G continues to invest in programs that support education, including its longstanding support of the Hispanic Scholarship Fund, the Always School Program and more.

“Hispanic progress is American progress!” said Claudia Romo Edelman, Founder of We Are All Human and Hispanic Star. “Our mission is to make sure everyone knows it and to create programs and opportunities that accelerate the progress of Hispanics, opening doors for Latinos to better education, better health, better gender equality and better jobs. We’re proud to partner with committed partners and great companies like P&G, MLS and TelevisaUnivision to elevate the Hispanic community to new heights and do it together.”


Jeff McDowell
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Angela Alfano
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Marisa Garcia de Celis
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Holden Hill
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About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality leading brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy® , Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks® and Whisper®. The P&G community includes operations in approximately 70 countries around the world. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For more P&G news, visit www.pg.com/news.

About Major League Soccer

Based at New York CityMajor League Soccer – celebrating its 27th season in 2022 – comprises 29 clubs across United States and Canada, including 2022 expansion team Charlotte FC and St. Louis CITY SC, which debuts in 2023. From 2023, the Apple TV app will be the exclusive destination to watch every MLS game live. For more information on MLS, visit www.MLSoccer.com.

About the Hispanic Star

The We Are All Human Foundation is a registered 501(c)3 nonprofit organization dedicated to advancing equity, diversity and inclusion. The Hispanic Star is an initiative created and powered by We Are All Human.

The Hispanic Star is a nationwide collective effort to unify and advance the Hispanic community. It brings together leaders from all sectors, including American businesses, Hispanic associations, media, and community organizations at the national and local levels to accelerate the upward mobility of Hispanics and improve the perception and representation of Latinos.

At its core, the Hispanic Star is founded on the simple premise that what’s good is for Hispanics is good for America. For more information, visit www.hispanicstar.org and www.weareallhuman.org.

SOURCEProcter & Gamble


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