The CW just launched an awesome initiative to tackle the youth mental health crisis


It’s no secret that today’s children and teens are more stressed than ever. It’s also no secret that in a world saturated with media, what happens in TV shows and movies can play a huge role in how children and parents approach mental health issues. The CW knows that representation matters, which is why the channel is launching a mental health initiative that will affect a wide range of its programming.

“The CW Network is honored to partner with the Surgeon General of the United States to start this incredibly important national conversation and movement around youth mental health,” CW Network President Dennis Miller said in a statement. press release on the occasion of World Mental Health Day.

“Through the power of our storytelling and our unparalleled reach across all platforms, The CW is committed to raising awareness and accessing resources surrounding the mental health of our audience while helping to break down the negative stigma surrounding this topic,” Miller added.

The move came a year after U.S. Surgeon General Dr. Vivek H. Murthy called on the nation to address the youth mental health crisis: “Mental health issues in children, teens and young adults are real and prevalent. The good news is that these challenges can be addressed and often avoided, but it is imperative that we act now,” he said.

“Last year, I issued an advisory from the Surgeon General calling on the nation to act to address the youth mental health crisis and calling for a rapid and coordinated response to this crisis across all sectors. I am grateful for The CW Network’s commitment to using their platforms to raise awareness and amplify the voices of diverse young people.

The initiative is expected to cover a variety of topics and kicked off with a public service announcement on cyberbullying – just in time for National Bullying Prevention Month. The network has also partnered with the Cybersmile Foundation to promote additional public service announcements during prime time, as well as on the network’s social media platforms.

Specifically, The CW will add mental health stories all american and All Americans: Homecomingwhich already highlight the stress and anxiety that comes with being a student-athlete. Nancy Drew, Superman & Lois, Walker, and Independence of walkers are all set to feature storylines that highlight teen mental health as well.

Will media representation alone solve the youth mental health crisis? Of course not. But it is an absolutely essential step to ensure that children and adolescents know that the stress, anxiety or depression they are feeling does not have to isolate them and that there are professional programs and communities that can help them overcome their difficulties. mental health journey.

If you or someone you know is struggling with suicidal thoughts, help is available. Call the national crisis line, day or night. 1-800-273-8255.


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