The Icelandic Abler allows better meetings and raises 3.7 million euros


Abler, based in Reykjavik, the parent company of the sports management platform Jock raised €3.7 million in a post-seed funding round led by Frumtak Enterprises. The new capital will be used to further develop Abler’s product range as well as strengthen its market position in the Nordics, UK and EU.

Similar to Stockholm-based Heja, Sportabler lends a helping hand to busy parents and guardians, providing a one-stop shop for registration and payment for a variety of activities such as league football, handball, gymnastics, dancing, … and all the other things the children do every week. Or so I was told. 🤷

On the other hand, Sportabler offers teams and organizers of said activities a centralized dashboard that can be used to oversee roster management, event management, venue booking, resource usage and, of course, safe, contact and communication between parents, coaches and the league. managers is also there.

The platform even goes so far as to offer the provision of team-branded products through e-commerce and logistics features.

A testament to the void Abler is filling, the company claims to have captured 95% of the organized sports market in Iceland, and pilot programs for youth league football and handball in the UK and Germany are well underway.

Co-founder and former professional handball player in Iceland and Germany Markus Mani Maute More specifically, “Abler’s vision is to enhance good sports programs and improve the work environment of an industry that plays a vital role in communities. Sport improves the overall physical, mental and social health of communities, and we believe that strengthening the organizations that run these programs is key to increasing interest and participation.

And while Abler, and its first product, Sportabler, were originally designed to serve the organized sports industry, whether by accident or by popular demand, the company is now spreading its wings and applying the foundational technology that she has developed and applied it to a wider range of organized sports. groups such as fitness centers, music schools, etc. If there’s a coach or a teacher or a leader and a schedule involved, you can bet that in the months to come, Abler’s name will be associated with it.

While the company’s €3.7 million in post-seed funding is coming through Frumtak Ventures, pre-seed funding has been provided by a veritable who’s who of Icelandic and global, sports and tech personalities, including Alli Ottarsson (Makers Fund, Riot Games), Siggi Olafsson (Innovator, CCP Games), Thor Fridriksson (Plain Vanilla, TeaTime, Rocky Road), as well as professional footballers Birkir Bjarnason and Alfred Finnbogasonand handball coaches Gudjon Valur Sigurdsson and Dagur Sigurdsson. In addition to these angel investors, Abler has also received grants and support from the Icelandic Technical Development Fundthe Iceland Innovation Centerand the Icelandic Directorate of Health.

“Abler is digitizing the industry and serving everything from youth community sports to elite clubs. It’s an industry ripe for modernization, and Abler is doing it in a way that promotes physical and social health and well-being in communities around the world,” says Svana Gunnarsdottir, Managing Director of Frumtak Ventures. “The Abler team has significant expertise in the development of professional sports and youth programs and has combined this knowledge with the most advanced technologies to create fantastic new market opportunities.”


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